Alley Oop

Connor Pritchard is an author, television producer and co-creator of Comedy Central's, Workaholics. His little sister gave him this idea after bringing him a copy of The Mystic Test Book, which explained the mathematical connection between astrology and modern-day playing cards. Connor hired me to create a deck inspired by the cards depicted in his most recent book, The Order of the Magi.

Art Direction, Packaging

2013

Obos Magazine

I was hired by Teft Design on behalf of Obos Magazine to design the cover, several spreads and various design elements for their Bathroom issue. I collaborated with Ionut Covaci on this one, who was responsible for the 3D modelling.

Illustration, Typography

2013

01—The Type Collective

The Type Collective is a project initiated by eight designers: Andrei Ogradă, Alex Beltechi, Felix Hornoiu, Vlad Neuman, Koma, Nicu Duta, Octavian Budai & Vian Peanu. The idea was first brought up at an event held in Bucharest and quickly developed into the collaborative effort it is today—a playground dedicated to those who wish to experiment with typography and lettering. Realizing that such a thing has not yet been attempted in this neck of the woods, we decided to join forces and make it happen. These days we try to update the blog with nothing but our very own sketches, explorations and finished work.

During the month of February 2013, we organized our first exhibition, which also happens to be the first of its kind in Bucharest. We are very pleased with the outcome and we hope to do it again soon! We're also interested in featuring guest artists for our next edition. If you think you've got the stones, drop us a line via the website!

Graphic Design, Typography

2013

Petru Andras

Peter Andras is an artist and personal friend based in Beius, Romania. He was my mentor for a while and taught me the basics of art and drawing. While creating a visual identity system for his work, I aimed to make the final work unconventional and a reflection of art itself.

People like to create conflict between art and design but my attempt was to merge concepts from both just as a painter mixes his colors. That's how the graphic symbol was born. The color palette is inspired by swatches taken from a sunset sky. I then imagined how I would mix these colors in a fluid-like motion and created a spacial representation of that event.

The final graphic is rendered in 3D software and can be multiplied and manipulated from various angles to create several grafical motifs. These elements were later used in the stationery I designed for him.

Branding, Graphic Design, Typography

2013

The Fountain

A small project I started as a college assignment but that was never completed, until now. The task was to re-create a poster for a movie, in this case - The Fountain, by Darren Aronofsky.

Graphic Design, Illustration

2012

The Type Collective

Various works created for the newly formed Type Collective. Visit http://thetypecollective.com/ to see the entire roster.

Graphic Design, Illustration, Typography

2012

Posters

A series of posters designed during 2011-2012.

Graphic Design, Illustration, Typography

2012

Spy: The Exhibit

I was hired by aka NYC to create a typographic illustration for the new Discovery Times Square exhibition called 'Spy: The Secret World of Espionage". The title was used in various promotional materials as part of the exhibit and a TV spot aired in the city of New York.

Graphic Design, Illustration, Typography

2012

'Wasteland' Book Titles

HarperCollins hired me to participate in the making of a new book called 'Wasteland' by Susan Kim and Laurence Klavan. I was tasked to create the title in a post-apocalyptic manner by using bits and pieces of scrap metal.

Illustration, Print Design, Typography

2012

Prince of Broadway Titles

AKA Advertising hired me to create a logo for a new play called Prince of Broadway. The typography was designed to look like vintage light-bulb signage and was created in various layouts and sizes to be used in posters, web banners, tickets and brochures.

Agency: AKA Advertising
Creative Direction: Bashan Aquart
Art Direction, Design, and Photo Illustration: Joshua Winship Carpenter
Logo Rendering: Alex Beltechi

Advertising, Graphic Design, Illustration

2012

Deli Reform

I was approached by Butter to create a series of 6 lettering illustrations on behalf of Deli Reform. The illustrations were created over a period of 8 days and were later recreated through photography.

Graphic Design, Illustration, Typography

2012

Nutramedix

Iulian Avasiloaia of PRIMER contacted me to create an illustration for an upcoming dietary supplement company, Nutramedix. The illustration consists in a plant which is the active ingredient in the Mapalo supplement.

Illustration, Packaging

2012

Steampunk Playing Cards

A joint creative collaboration between the United States Playing Card Company and theory11. I was hired by theory11 to design a deck of cards inspired by the Steampunk movement.

Product Design, Typography

2012

The Corvin Castle

The Corvin Castle is a gothic-renaissance castle in Hunedoara, Romania. These are the photos I took during our two hour visit. This is probably my favorite site in Romania. I love the beaten-down look of the structure and simple architecture, so I went fo an amateurish approach rather than worrying about capturing as much of the structure in each angle. I think there are plenty of such images out there. I was looking for a more honest and intimate record of events.

Photography, Digital Photography

2011

Growth

Lately I've been trying to further my skills as a letterer. In this illustration, I used the image of a fresh beech wood branch as a symbol of my progress and personal growth as an artist.

Illustration, Typography

2011

Do It Yourself

I aim to create most of the content, if not all, from scratch. Having widely available resources at your fingertips is no substitute for high quality, custom work. This illustration is available for licensing.

Illustration, Typography, Graphic Design

2011

The Redditor

The Redditor is a DIY digital magazine created entirely from original content posted on reddit.com. I was tasked to create four chapter pages that are based on the site's sub-reddits (threads). In order of appearance, they are /askreddit - a thread dedicated to asking and answering questions; /ama - "ask me anything" is a sort of interview where a person tells all; /stories - a place where people tell factual or fictional events; /pics - the thread for sharing interesting photographs.

Illustration

2011

Twisting in the Wind

Starting a career as a graphic designer often feels like twisting in the wind. It's great to have mentors and work that inspires you, but in the end, you're the one that has to ride out the storm.

Typography, Illustration, Graphic Design

2011

Lights Out

The task here was to achieve light painting techniques used in photography by creating them from scratch. This was done using image editing software instead of the more common method of photographing moving light. Such an approach can be good for legibility and aesthetics, as writing with a laser pointer can be a tricky matter.

Illustration, Typography, Lettering

2011

Down the Drain

A visual depiction of lost inspiration. This is based on the many ideas that we as creatives lose to procrastination and lack of determination.

Typography, Illustration

2011

Recent Work

These past few months I've been going back to basics looking for a more artistic, brush created approach in both traditional illustration and lettering.

Illustration

2011

Changing Actions Wallpaper

A desktop background commissioned by Blog Action Day 2009. The international blog event was focused on climate change. As part of the promotional campaign, I was commissioned to create a typographic wallpaper aimed at raising awareness on climate change.

Typography, Illustration, Photo Manipulation

2010